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Influencer Marketing in Social Media Sites Influence marketing, is also known as influencer marketing, and it is basically one of the most latest form of marketing that are being used and practiced in the modern business world, and its primary focus is more on a specific type pf individuals, rather than focusing on the target market, as a whole. And by using that certain form of marketing, it can orient the people with the various marketing activities which can be implemented and provided by the influencers, and can also help in identifying the individuals that can influence the probable and potential consumers and buyers. The contents provided by the influencers can also be called as testimonial advertising, in which it can play the role as potential buyers or third parties, which can exist in supply chains, such as manufacturers and retailers; and value-added influencers, such as professional advisers, industry analysts, academics and journalists. The two sub-practices of influencer marketing are the earned influencer marketing, which stems from unpaid or preexisting relationships with third party content and influencers that can be promoted by the influencer to increase the personal growth of their social status, and paid influencer marketing, in which the campaigns provided in such sub-practice can use pre-roll advertising, testimonial messaging and the form of sponsorship. The three specific sources where the value of the influencer marketing can be taken, includes the social reach, in which the influencer should reach out with their audiences and probable clients or customers through the use of their blogs and social channels and accounts; the consumer trust, in which the influencer should preserve and maintain a strong relationship to their audience; the original content, in which the influencer should provide their audience effective and original marketing contents of their product. The four specific methods and activities included in influence marketing includes marketing through influencers, in which the influencers are being used to increase their market awareness on their target markets; marketing to influencers, in which awareness of the firm within the community of influencers needs to be increased; identifying influencers, in which the importance of the influencers should be ranked accordingly; and marketing with influencers, in which the influencers are being turned into advocates of the firm. There are a lot of social media sites, nowadays, that became very popular to the people who are fond of using the internet in their everyday lives, and because of that certain reason, marketers have come up with the idea to use the social media sites, in order to promote their brands and products in the internet world. There are four types of influencer marketing companies that exist, in this modern day and age, and those includes marketplaces, software as a service, PR agencies and managed campaigns, and the people who wants to find the best company for their business can look for them through the use of the internet or from the word of mouth or WOM.

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