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Everything You Need To Know About Google Penguin 4.0 Update

The Google Penguin 4.0 Update is now part of the core algorithm of Google. The last google penguin update was about two years ago.

Penguin today is now real-time. Penguin is a filter that was created to get websites that are spamming in the search results of Google. Since the regular spamming systems of Google cannot detect it. The penguin was introduced in the year 2012. Before, the websites that were affected by penguin needed to be refreshed all at the same time for a certain period of time. The main purpose of penguin was to capture spam websites. Spam websites will be penalized. Penguin 3.0 was the next update and this was launched in the year 2014. Websites that were captured by this penguin has to wait for at least 2 years in order to be free. Now, you can say goodbye to these long delays. Since there was an update with the penguin, the data of penguin will be refreshed in real time, meaning there is a faster response after you are done with reindex the webpage. The regular process of Penguin is that it will capture and also release the web pages. This kind of Penguin is much more specific with web pages. According to Google, Penguin 4.0 is more granular. Which means it affects more finer granularity than websites. And this does not necessary mean that it will only affect web pages. The new Penguin only affects a certain page or website. Instead of affecting the ranking of the whole website, the Penguin can now devalue spam just by adjusting the rank based on the spam signal.

Here are some important factors about the Real Time Penguin:

A. The positive and negative signal of the new Penguin will be recalculated through crawl. Link Detox Boost is the best tool in testing and trying the effects of the links.

B. The new Google Penguin does not only affect the whole website. This has an effect to all the levels such as the folders, pages, domain, keyword groups and keywords. Means that anything that will go in the rankings will be affected by the Penguin algorithm.

C. It is actually more difficult to diagnose small penguin penalties.

D. Since the new Penguin is much granular, there will be parts of the website that can easily aggravate the Penguin filter, but the ranking will not be affected.

E. The Link Detox has a subfolder analysis and this is very popular since it can easily diagnose and fix problems with any ranking issues.

F. The Filter Slice Feature of the Link Detox is really helpful in checking and analyzing the groups of the source of domains, kinds of links, countries groups of keywords and many more.

According to Google, Penguin 4.0 will be the last penguin update.

Source: http://businessamongmoms.com/2016/10/28/location-location-location-how-it-affects-your-business/