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What Can a Buyer Persona Do?

Many companies or organizations need these buyer personas; Buyer Personas are very important because they are semi-fictional representations of ideal customers. Personas are created based on real data and research about your existing customers.

If you want to create a buyer persona in your company, then you should include information such as customer demographics, goals, behavior patterns and customer motivations. If an organization has a very detailed buyer personas, then the better.

Many companies value these buyer personas because they offer insights and tremendous structures. As much as possible, make your buyer persona detailed because it will help you guide product development, determine where you should manage your time and allow for proper alignment in your organization. This can help you attract the most valuable customers, leads and visitors.
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Buyer personas can help the company think on how they should be able to promote their products and services, so that their customers would be more interested in it. They also help in revealing the insights about buyer’s decisions. Depending on the magnitude of your company, you could generate only one or two buyer personas. Although, most large companies could have up to 20 buyer personas.
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Note: If you are new to buyer personas, then it would be a good idea to start small.

What are the uses of buyer personas?

Buyer personas can allow you to target and personalize your marketing strategies and techniques for various segments of your audience. For example, instead of forwarding the same emails to every customer in your database, these buyer personas can help you segment what kind of email should be send that would be suitable for them.

If you take the time to make a negative persona, then you can be able to identify what customers you do not want to attract. All these customers would wind up achieving a lower cost-per-customer and cost-per-lead.

How to create a personas?

Go over your online contacts in your database and uncover the current trends about how visitors find and consume a particular content.

It is also a good idea to create form fields on your website, so that you can be able to capture the needed information about a particular persona.

You should always be updated about the progress on the making a buyer persona.

Here below are the main points you should cover.

The persona you are making should have a name. It would make it look like a real customer.

Background – what is his profession, does it have a job, is it unemployed, what are its hobbies, does it have kids, what about its family

Demographics – is it a male/female, nationality, age

Identifiers – communication preference, demeanor

Personal Goals – Either or both primary and secondary

Challenges – how can you help them get through life struggles and challenges

Common objectives – why do they not want to buy your product or avail of your services

Marketing message – how can you describe and promote well your product to your persona